Creatives that work with intent spend lots of time discovering the crowd they serve. They do it by engaging in conversations with their audience, learning about their journey, desires, and struggles. No doubt knowing more about who you serve gives you better ideas to come up with. But what happens if you have no audience to engage with? No audience, no pool of customers or followers?
The beginning of the journey is challenging. Most of the advice out there is for people who have an established audience they can reach. Going out there and shout as they do can feel like shouting to avoid. The danger is that you risk your batteries running flat for a meager reward. Facing disappointment for the poor response. Most importantly, if you are genuinely concerned about helping people, you will feel desperate by lacking knowledge on how to serve them. But serve who?
Let’s list the facts
- We know that talking to the people we want to serve is vital for creating something useful.
- We know some people went on this journey before that advice to talk to your audience.
- You realize you have no ‘’Audience’’ (SM following, a pool of customers, fans, readers)
- You start looking for ways to grow an audience.
-All hacks to do it organically is about serving them ‘’giving value.’’
- To do it, you come up with assumptions to try to get some people to react.
- You get some people to react, so you start working on bringing more people on board.
- Now you grew a fan base of people interested in what you have to say, now is time to create.
The golden nugget here is that there is a mental shift between ME ME ME to THEM Is a cycle, Self-exploration in our practice. When we work on self-exploration, we learn about what we want to create that excites us and how to produce. When we switch to them is when we give it purpose.
Just in case you were looking for one, my tip is to take care of your core crew. My coach even says that 9 loyal fans are enough to get you started. Serve them, treat them well and listen to them. Whatever you create from that will bring more joy to them, and maybe you don’t need to have an 8K following to be successful. Perhaps 9 is enough to call your project successful. Popular doesn’t mean successful. I’m gonna let Seth Godin explain to you that one.
If you think about it, Midnight gospel. In that case, That dude risks his life going on an intergalactic trip to record his podcast and has just one listener. What’s our excuse to say our effort is way too much for the low ROI?
I mumble a lot today. I promise I’ll make more sense to it tomorrow when it sinks in. But I hope you enjoyed going through this snowball of thoughts.